First Choice Liquor – Beer Book Club

Working closely with the talented team at CHE Proximity, Cheese Whiskers directed a series of comedic spots for First Choice Liquor. The concept was built around the idea of having a beer book club and each week an eclectic group of acquaintances got together to discuss their favourite beers. With the end result not always being relevant to the task at hand! The series was part of a large online campaign that is all housed here for 1st Choice Liquors craft beer month.